Austin Welcomed Musk. Now It’s Weird (in a New Way).

Each weekend for the past few months, Mike Ignatowski has gone to one of two Tesla dealerships in Austin, Texas, to protest Elon Musk, Tesla’s chief executive and the most famous transplant to the state’s most left-leaning city.

Not too long ago, Mr. Ignatowski, a 67-year-old computer engineer, was an admirer of Mr. Musk — before Mr. Musk aligned himself with President Trump. Now Mr. Ignatowski waves a “Fire Elon” sign during the protests, even as he conceded he’s not quite mad enough to part with the blue Model 3 Tesla that he bought “before we knew Elon was crazy,” as his bumper sticker attests.

That’s how it goes in Texas’ capital, where Mr. Musk’s sharp rightward shift has been received with a mix of anger and hair-pulling agony. Austin’s conflicted feelings reflect both the billionaire entrepreneur’s economic influence on the city and the city’s broader transformation from a medium-sized college town arranged around the State Capitol to a tech-fueled metropolis with a glass-and-steel skyline and a changing image.

Tie-dyed T-shirts still urge residents to “Keep Austin Weird,” mostly in hotels and tourist shops. But a different kind of counterculture has taken root amid an influx of decidedly right-of-center figures (including Mr. Musk), self-described freethinkers (like the podcasters Joe Rogan and Lex Fridman), and conservative entrepreneurs (like Joe Lonsdale). Already in town was Austin’s resident conspiracy theorist, Alex Jones, and his far-right Infowars. There’s even a new, contrarian institution of higher learning looking to compete with the University of Texas at Austin, the University of Austin.

Mike Ignatowski supported Mr. Musk before he aligned himself with President Trump. Credit…Desiree Rios for The New York Times

Weird, perhaps, but not in the way of the old bumper-sticker mantra.

“If you say ‘Keep Austin Weird’ to somebody under the age of 40, they would think of that as an antique-y slogan, like Ye Old Shoppe,” said H.W. Brands, a historian at the University of Texas. “It doesn’t have any resonance for their lived experience of Austin.”